Bicycle clothing has evolved a lot in recent years. Cycling jerseys and bibshorts come with state-of-the-art technologies to improve results with the optimal combination of breathability and comfort. Plus, in the past few years fashion has helped to develop collections that are increasingly fashionable, along with the outbreak of female cyclists. PROOU focuses on transferring this aesthetic to urban fashion so that we can live with a cycling attitude 365 days a year. Cycling t-shirts, personalised urban jerseys and bicycling caps make up a personalised bicycle clothing collection along with cycling socks, bike gloves, jackets, vests and cycling buffs.